Analysis: Which EMM vendor should you opt for – and which analyst report should you opt for?


Analysis The 2009 week, Ovum released its ranking from the enterprise mobility management (EMM) vendors, joining Gartner, Forrester, and also the Radicati Group for making its verdicts. There’s lots of correlation in between each report, but there’s also a few subtle variations. Which should you opt for?

A historic take a look at how Gartner has rated these vendors shows a genuine understanding of the consolidation from the market. In 2011, there have been an astonishing 17 players within the niche segment from the Magic Quadrant. Some, for example Fiberlink, were clicked up by big vendors to enhance their offering. Others, like SOTI, have progressively labored their way to the top, or, like McAfee, happen to be bounced out altogether.

Consequently, along with some jockeying and harrying, as well as good quality old M&A, there exists a fairly well-established list at the very top: Good Technology, and MobileIron representing the pure-play vendors, and IBM and Citrix representing the hyper vendors. AirWatch by VMware, naturally, sits on stools.

Let’s check out the discrepancies in between each analyst report:

Gartner: Gartner sees the 5 aforementioned companies as leaders, with MobileIron getting the very best vision and AirWatch executing best. Bubbling just below were SOTI and SAP.

AirWatch had significant strengths, but Gartner noted a few customer grumbles, meaning customers only tried on the extender being an MDM/MAM solution – only two six prongs in Ovum’s complete EMM offering listing. MobileIron, however, was criticised because of its more limited Android manufacturer API support.

Forrester: Forrester had IBM towards the top of their tree, adopted by Citrix, MobileIron, AirWatch and Good Technology. Visit a pattern emerging? Yet there have been 10 vendors within the leaders category, indicating an very tight grouping. BlackBerry, Soti, Symantec, SAP and Sophos also made the cut.

Radicati: The Radicati Group’s analysis required a rather different path, really missing out IBM altogether. Their top six vendors were AirWatch, BlackBerry, Citrix, Good, MobileIron and SAP, in no particular order. AirWatch got top marks both in key groups.

One factor to notice regarding BlackBerry: the Canadian manufacturer scored very heavily in share of the market, but lagged behind in functionality.

Ovum: Ovum differs slightly in the other three by omitting Good Technology in the winner’s circle. Rather their leaders are AirWatch, Citrix, IBM, MobileIron, SAP and SOTI.

AirWatch was considered the ‘undisputed’ leader, with Ovum dedicating a few pages of their are accountable to evaluating its scores within the six key market groups mobile phone management (MDM), mobile application management (MAM), telecom expense management, network access control, identity and access management (IAM), and mobile database integration platform (MADP).

Good narrowly missed the cut because Ovum thought it lacked over a couple of the six groups.

Going for a purely unscientific analysis, there are just three companies who get top marks all four analysts: AirWatch, Citrix, and MobileIron. A rather much deeper look entails which vendor you need to choose, and which analyst report you need to choose too.

Gartner’s report concentrates on hardware and application inventory, mobile application deployment and mobile cms, with specific weaknesses and strengths for every player. Ovum takes a closer inspection at telecom expense and identity and access management. Forrester, alternately, requires a very detailed look, with 15 groups, including enterprise application stores, analytics and worker experience, weighted appropriately.

Each report differs slightly in cost, too. Forrester’s report costs $2495, Gartner’s full Magic Quadrant analysis will definitely cost $1995, Radicati’s will definitely cost $1000, while Ovum doesn’t share a cost but could be contacted here.

The conclusion, however, is the fact that mixing all reports, there are a few vendors which are consistently in the summit from the rankings. A built-in EMM product should cope with everything, but you will find naturally likely to be comparative weaknesses and strengths. All that you should know is within what areas you particularly require an EMM solution, and which vendors would be best outfitted to supply that. Research isn’t anyone’s favourite task, but it’s mighty important – and there’s a number of sources to obtain the best answer for the company.


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